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Building for Africa First: Why Localisation Matters More Than Features

Most software products fail in African markets not because of technical shortcomings, but because they ignore the real context in which they'll be used.

CN

Chukwuemeka Nwosu

15 April 2025 · 6 min read

Building for Africa First: Why Localisation Matters More Than FeaturesStrategy

Most software products fail in African markets not because of technical shortcomings, but because they ignore the real context in which they'll be used.

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